Unify Your Growth Architecture to Scale Attributable Revenue
We turn ad spend into predictable, high-margin revenue. By unifying high-performing web architecture, AI search dominance, performance media, and server-side tracking, we build a scalable, accountable growth engine for your business.
Big Agencies Sell Deliverables.
We Drive Commercial Performance.
When web agencies build low-converting pages, media buyers send unqualified traffic, and IT teams run legacy tracking, businesses lose 20% to 40% of critical conversion data. You end up paying for vanity clicks that yield zero actual revenue.
Our unified growth architecture fixes the leak—improving customer acquisition efficiency by 30% to 50%+ and turning wasted ad spend into predictable, attributable revenue.
Uncoordinated web agencies, media buyers, and legacy tracking leak over 40% of critical conversion data into zero-revenue clicks. Our Unified Growth Engine aligns the full funnel—improving customer acquisition efficiency by up to 50%+ and delivering predictable, attributable revenue.
Focus Area
1. Commercial Focus
Activity & Deliverables
Traditional agencies bill retainers for task completion and vanity reports—focusing on surface-level activity rather than net-new revenue growth.
Commercial Returns
Engineered for pipeline ROI—delivering an average 4.2X ROAS with a direct correlation between site optimizations and closed sales volume.
2. System Architecture
Disconnected Teams
Web developers, media buyers, and IT teams work in isolated silos—causing a 20%–40% loss in critical conversion tracking data and burning budget on un-attributed clicks.
Unified Performance Stack
100% data sync. Web code, ad pixels, CAPI server-side tracking, and CRM work as one unified system—recovering up to +50% lost conversion signals and eliminating cookie deprecation leaks.
3. Acquisition Efficiency
Wasted Media Spend
Broken attribution forces ad platforms to optimize blindly—leading to inflated CPAs, inefficient algorithm learning, and continuous ad spend bleed.
Capital Efficiency
Feeds clean conversion signals back to Meta and Google ad algorithms—slashing CPAs by up to 35% and accelerating automated targeting precision.
4. Conversion UX & Architecture
Passive Visual Design
Builds generic, slow brochure websites with >3.5s load speeds that look polished but drop up to 50% of paid ad traffic and fail to convert high-intent buyers.
High-Converting Commercial UI/UX
Sub-second load speeds (<0.8s) with decision-driven UI/UX built explicitly to maximize immediate B2B & B2C conversions—driving an average +120% conversion rate lift.
5. Search Authority
Legacy Keyword SEO
Ranking for low-intent keywords while 0% of content is cited by Generative AI engines—leaving your brand invisible in the modern search era.
AI Search Authority (Top 10% GEO/AEO)
Engineered with structured schema markup to drive up to 3.5X higher citation frequency across ChatGPT, Perplexity, and Google AI Overviews—capturing high-intent zero-click search traffic.
Ex-Google Growth Architecture & Direct Senior Ownership
Most agencies treat client ad budgets like play-money and web builds like one-off design projects. Having spent years inside Google’s ecosystem, I built Convertoday to be the partner I always wished companies had: an elite internal growth unit that sits on your side of the table.
We don’t just optimize campaigns—we engineer full-funnel architectures, tie every ad dollar to attributable revenue, and continuously scale alongside your business. When you partner with us, you never get handed off to junior account managers. You get direct senior access, total outcome accountability, and an engineering-led team relentlessly committed to your bottom line.
— Falerio Kwok, Founder & Technical Growth Director, Convertoday
Built for Growth Leaders
Who Value Technical Precision
We partner directly with scaling brands, marketing leaders, and in-house growth teams to fix inaccurate attribution, rebuild underperforming web architectures, and scale media spend cleanly.
The Unified Growth Engine
BUILT FOR ATTRIBUTABLE SCALE
Instead of paying separate vendors to point fingers when ads don’t convert, we build and manage your entire growth engine under one roof—from high-converting web UI and AI search visibility (AEO/GEO) to paid media, lead qualification, and lifecycle retention.
High-Performance Web Architecture
Custom, sub-second web setups built to maximize conversion rate.
<0.8s Load Speed • +68% CVR • -45% Bounce Rate
- Sub-Second Site Speeds (<0.8s): Tailored, lightweight web architecture using Shopify, WordPress, or modern custom frameworks engineered to eliminate bounce rates.
- High-Converting Visual UX: Strategic page hierarchy and localized user journeys that turn anonymous traffic into high-intent buyers.
- Frictionless Checkout Flows: Custom checkout architecture and payment integrations engineered to maximize completion rates and lower cart abandonment.
High-Intent Performance Media
Precision Google Ads & Meta campaigns managed against pipeline margin—not vanity traffic.
4.2x Pipeline Return • -35% CPA • +85% High-Intent Traffic
- Commercial Intent Capture: Bidding strategies focused strictly on bottom-funnel, decision-ready traffic.
- Algorithmic Feed Integration: Feeding real offline conversions back into ad network algorithms to continuously reduce CPA.
- Unified Media Optimization: Ad creative, landing page copy, and audience targeting continuously tuned as one synchronized engine to lower CPAs by 35%.
Generative & AI Search Authority (GEO / AEO)
Positioning your brand as the cited answer across next-generation search engines.
Top 10% AI Citation Rate • 100% Entity Indexing • 3.5x GEO Reach
- Answer Engine Optimization (AEO): JSON-LD schema markup and entity mapping engineered to secure Top 10% citation placement across ChatGPT, Perplexity, and Google AI Overviews.
- Technical SEO Infrastructure: Enterprise Yoast SEO and Open Graph configurations ensuring 100% search crawler indexation.
- Generative Reputation Control: Securing high-authority citations so AI models cite your business as the category standard.
Server-Side Data & Conversion Tracking
Fixing broken tracking infrastructure so your ad platforms get the clean data required to perform.
100% Signal Recovery • Zero Privacy Data Loss • Closed-Loop ROAS
- Bypass Browser & iOS Privacy Shields: Move conversion tracking from vulnerable web browsers to secure cloud servers, stopping the 20%–40% data loss caused by Safari, iOS, and ad blockers.
- Feed Bidding Algorithms Clean Data: Route 100% accurate conversion signals directly back to Google Ads and Meta CAPI, giving AI bidding algorithms the data needed to target higher-quality buyers.
- Deliver Verified ROAS Reporting: Connect ad campaigns directly to real leads and bank-balance revenue, giving leadership complete confidence in true Return on Ad Spend.
Instant Conversational Qualification
Automated messaging workflows that turn inbound interest into qualified sales opportunities in under 60 seconds.
<60s Speed-to-Lead • Zero Drop Funnel Handoffs • 3x Lead-to-Buyer Conversion
- WhatsApp Conversational Commerce: Automated, instant lead capture directly on WhatsApp to maximize speed-to-lead and conversation rates.
- Automated B2B Lead Filtering: Routing high-ticket inquiries directly to your sales team while automatically filtering out spam.
- Zero-Drop Funnel Handoffs: Instant sync between web forms, messaging platforms, and your core CRM.
How Growth Leaders Replaced Vendor Chaos
with Proven Revenue and Clear Pipeline Visibility
See how high-growth brands and regional marketing leaders eliminated fragmented retainers, fixed broken tracking, and unlocked scalable pipeline returns through a direct-partner model that gives leadership complete clarity, control, and confidence in their marketing ROI.
Founder & Director of Haven Education
Sales Manager of S.T. Industrial (Asia) Limited
Marketing Manager of Helix Wellness
Founder & Managing Director, D2C Brand
Regional Marketing & Strategy Director, Pan-Asia Commercial Group
Frequently Asked Questions
Everything you need to know about our senior ownership model and technical setup—including how quickly we deliver measurable returns. No middle-men, no vanity metrics.
Partnership & Accountability
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How does working with Convertoday differ from a traditional marketing agency?
Traditional agencies rely on bloated retainers, junior account hand-offs, and fragmented vendor silos. Convertoday operates on an engineered direct-partner model. You work directly with Falerio Kwok—applying Ex-Google precision and technical growth architecture straight to your business. There are no middle-men, no vanity report decks, and no unnecessary overhead—just direct accountability focused on your bottom-line pipeline returns.
Since you operate as a direct partner, how do you manage bandwidth and guarantee quality control?
We intentionally limit our active client capacity. Traditional agencies scale by taking on hundreds of accounts and offloading execution onto junior generalists. Convertoday operates as a boutique technical growth partnership—capping the number of brands we partner with at any given time. This guarantees that your growth engine receives direct, senior-level architecture, sub-24-hour turnaround times, and relentless technical optimization without junior dilution or agency games.
What does the initial onboarding and direct-partner setup look like?
We skip month-long discovery cycles. Engagement begins with a Strategic Growth Audit to teardown your existing tracking setup, web vitals, and conversion bottlenecks. Within 14 days, we deploy your core infrastructure foundation—eliminating data loss and setting up clear attribution before scaling paid media acquisition.
Do you require long-term lock-in retainer contracts?
No. We do not trap clients in rigid 6-to-12-month agency contracts. Our engagements are structured around agile 90-day growth cycles and milestone-based architecture deployments. We earn our partnership every quarter by delivering verifiable pipeline returns, clean attribution, and measurable conversion uplift. You retain complete flexibility and control over your growth roadmap without being locked into bloated, non-performing retainers.
Growth Architecture & Speed
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How do you solve data loss caused by iOS updates, Safari, and ad blockers?
We replace vulnerable browser-based pixel tracking with Server-Side Data Infrastructure (via cloud servers and Meta CAPI / Google Ads server-side integrations). By routing conversion signals directly from your cloud server to ad platform algorithms, we bypass client-side privacy shields, achieving 100% Signal Recovery and giving ad platforms the clean data required to target high-intent buyers.
Can you work alongside our existing in-house marketing team or developers?
Absolutely. We often act as the Technical Growth Architect for brands with established in-house teams. Rather than replacing your internal marketers, designers, or media buyers, we supercharge them. We build the sub-second web architecture, server-side tracking, and closed-loop attribution infrastructure that gives your team clean data and high-converting landers—making their existing creative and campaign efforts significantly more effective and measurable.
Do you build websites from scratch or optimize existing setups?
Both. Whether engineering a custom, sub-second web build from scratch or re-architecting your existing WordPress/Shopify setup, our target remains identical: achieving <0.8s load speeds and a high-converting visual hierarchy that turns anonymous visitors into qualified buyers.
What happens if our current website or ad accounts are already partially working?
We do not tear down what is already generating revenue. Instead, we conduct a Strategic Growth Audit to isolate what is driving results, fix where budget is leaking, and engineer what is missing. We preserve your proven creative assets and historical ad data while layering on high-performing, sub-second web architecture, server-side attribution, and high-intent qualification funnels—turning an underperforming setup into a predictable, scalable growth engine.
What is Generative & AI Search Authority (GEO / AEO) and why does it matter now?
Search behavior has shifted from simple keyword lists to AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews. We engineer high-authority JSON-LD schema markup, entity mapping, and technical indexing to ensure search engines and AI models cite your brand as the definitive category standard.
Investment & Time-To-Value
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Who is the Unified Growth Engine designed for?
The Unified Growth Engine is engineered for high-growth regional brands, B2B enterprises, and high-ticket B2C leaders scaling past local plateaus. It is built specifically for decision-makers who are:
Scaling Paid Media: Needing clean attribution to protect margins as spend increases.
Fixing Leaky Funnels: Overcoming broken tracking, slow web speeds, and low conversion rates.
Expanding Verticals: Launching new product or service lines with a high-converting web architecture.
Capturing AI Search Share: Dominating AI engines (ChatGPT, Perplexity, Google AI Overviews) through high-authority schema markup and entity mapping.
How quickly can we expect to see tangible results?
Technical infrastructure improvements produce immediate baseline gains: Server-Side Tracking signal recovery and high-performing, sub-second web architecture go live within the first 14–21 days. As clean, un-silenced conversion signals feed back into ad platform algorithms, customer acquisition costs (CPA) lower and attributable pipeline returns systematically scale over the initial 30–60 days of media execution.
What minimum ad spend or technical commitment do we need to start?
We work best with companies managing an active ad budget between HK$30,000 to HK$100,000+ (or US$4,000 to US$15,000+) per month, as well as those needing a complete web and tracking overhaul. If your funnel is leaking leads or tracking inaccurately, we fix that infrastructure first—so you never waste budget scaling broken systems.
How is your pricing structured compared to traditional agency retainers?
We charge a predictable monthly structure: a fixed baseline retainer covering your senior strategy and technical setup, plus a transparent tier tied to active ad spend. For select partners, we also offer performance-aligned splits tied directly to revenue or CAC milestones. There are zero hidden account fees, zero markup on media costs, and no long-term lock-ins—you pay for direct senior delivery and bottom-line outcomes.
- Still have a specific technical question about your current setup? Skip the sales pitch—get direct answers straight from our founder.
Book a 15-Min Technical Audit
Stop wasting budget on broken tracking and agency overhead
Speak directly with Falerio Kwok to review your web architecture, conversion funnel, and paid media setup. No account managers, no pushy sales decks—just a 15-minute technical breakdown of your growth levers.
High-Growth Enterprise
Big Agencies Sell Deliverables.
We Drive Commercial Returns.
We eliminate the silos by uniting web architecture, AI search authority, performance media, and server-side tracking into a single, high-converting growth engine.
Focus Area
Web Architecture
High-speed web architecture engineered specifically to capture and convert paid & organic traffic.
Web agencies build slow, non-converting sites that lack tracking and leak high-cost ad traffic.
Paid Media
High-intent performance campaigns dynamically aligned with custom landing pages for maximum ROAS.
Ad agencies run generic ad campaigns disconnected from website conversion pathways.
Search Strategy
Integrated Generative Engine Optimization (GEO) ensuring top citations in Google AI Overviews.
SEO agencies report on traditional blue links while ignoring AI search engines.
Accountability
One dedicated partner owning full-funnel strategy, campaign execution, and CPA outcomes.
Ad agencies blame landing pages for low ROAS; web agencies blame ad targeting for poor conversion.
Tracking & Data
Server-side tracking and unified analytics for accurate cross-channel ROI reporting.
Fragmented analytics where web, paid media, and conversion metrics never align.
Operations
One strategic point of contact with transparent cross-channel dashboard reporting.
Hours wasted managing multiple agency retainers, status calls, and separate invoices.
Big Agencies Sell Deliverables.
We Drive Commercial Performance.
When web agencies build low-converting pages, media buyers send unqualified traffic, and IT teams run legacy tracking, businesses lose 20% to 40% of critical conversion data. You end up paying for vanity clicks that yield zero actual revenue.
Our unified growth architecture fixes the leak—improving customer acquisition efficiency by 30% to 50%+ and turning wasted ad spend into predictable, attributable revenue.
Focus Area
1. Commercial Focus
Activity & Deliverables
Charges retainers for task completion and vanity reports.
Commercial Returns (+68% CVR)
Engineered for pipeline ROI. Direct correlation between site optimizations and closed sales volume.
2. System Architecture
Disconnected Teams
Web designers, media buyers, and IT work in isolated silos, causing a 20%–40% loss in conversion tracking data.
Unified Performance Stack
100% data sync. Web code, ad pixels, CAPI server-side tracking, and CRM work as one unified system.
3. Acquisition Efficiency
Wasted Media Spend
Broken attribution forces ad platforms to optimize blindly, leading to inflated CPAs and ad spend bleed.
Capital Efficiency
(-35% CPA)
Feeds clean conversion signals back to Meta/Google ad algorithms to drive down acquisition costs.
4. Conversion UX & Architecture
Passive Visual Design
Builds generic, slow brochure websites (>3.5s load speeds) that look polished but drop up to 50% of paid ad traffic and fail to convert high-intent buyers.
High-Converting Commercial UX (<0.8s)
Sub-second load speeds with decision-driven UX built explicitly to maximize immediate lead conversion—driving an average +68% conversion rate lift.
5. Search Authority
Legacy Keyword SEO
Ranking for low-intent keywords while 0% of content is cited by Generative AI engines.
AI Search Authority (Top 10% GEO/AEO)
Engineered with structured schema markup to drive up to 3.5x higher citation frequency across ChatGPT, Perplexity, and Google AI Overviews, capturing zero-click search traffic.
Turn Your Marketing Budget into More Customers and Higher Sales
We handle your website, ad campaigns, and online search in one place. Built for founders, C-level executives, and in-house marketing teams at mid-market companies who need lower acquisition costs, more qualified leads, and clear revenue proof.
Engineered Growth Drives Attributable Revenue
We turn your ad clicks directly into closed sales. By uniting high-performing web architecture, AI search authority, performance media, full-funnel revenue attribution, and instant lead qualification, we build a measurable growth engine for your business.
Unify Your Growth Architecture to Scale Attributable Revenue
We transform ad clicks into predictable, high-margin revenue. By engineering high-performing web architecture, AI search dominance, performance media, and full-funnel revenue attribution, we build a scalable, accountable growth engine for your business.